ABOUT US
Nurturing Freshness
AltFresh Produce Marketing Private Limited is a modern fresh fruit supply chain company headquartered in Delhi. With our collective experience spanning over several decades, we are committed to delivering high-quality fruits to India’s leading retail chains and general trade distribution network. By combining deep post harvest expertise with regional sourcing strengths, we deliver timely, traceable, and top-grade produce across seasons.
OUR VISION
To be India’s most trusted fresh fruit supply chain partner - connecting farmers, markets, and consumers across the country with consistent quality and reliability.
Led by Trade Veterans
Our founding team includes professionals from key players in the trade
Mr. Naresh Kumar Jawa
CEO & Co-Founder
A veteran leader with a 27-year distinguished career in the
Indian Railways in senior strategic positions. Following his tenure, he founded and led Allfresh (2013-
2025), a pioneering fruit supply chain company. He holds an MBA from MDI, Gurgaon, and brings
unparalleled expertise in institutional logistics and large-scale agri-operations.
Mr. Kunal Rawat
COO & Co-Founder
A dynamic agribusiness professional with 11 years of high impact experience at industry giants like Mahindra, UPL Ltd., and Blinkit. An MBA from IRMA, Kunal
specializes in modern retail dynamics, quick-commerce integration, and field-to-market execution.
OUR MISSION
Fresh Thinking. Smarter Supply.
To modernize the fresh fruit supply chain by empowering farmers, enhancing quality through post-harvest innovation, and delivering consistently to retail and institutional partners across India.
Our Values
Integrity in every transaction
Partnership with farmers and customers
Innovation in post-harvest management
Speed, transparency and traceability
