ABOUT OUR COMPANY
Timely, Traceable and Top Grade produce across seasons.
AltFresh Produce Marketing Private Limited is a modern fresh fruit supply chain company headquartered in Delhi. With our collective experience spanning over several decades, we are committed to delivering high-quality fruits to India’s leading retail chains and general trade distribution network. By combining deep post harvest expertise with regional sourcing strengths, we deliver timely, traceable, and top-grade produce across seasons.
AltFresh In Numbers
We source the freshest produce of quality fruits from key locations around the country to serve our clientele of Major Modern Trade Chains, over 300+ General Trade customers and thousands more wholesale/retail customers.
300+
MT & GT Customers
5+
Packhouses
4500+
Tons of Fruit per Year
5+
DCs in Major Cities
Our Valued Partners
In Modern Trade and Q-Commerce
Led by Trade Veterans
Our founding team includes professionals from key players in the trade
Mr. Naresh Kumar Jawa
CEO & Co-Founder
A veteran leader with a 27-year distinguished career in the
Indian Railways in senior strategic positions. Following his tenure, he founded and led Allfresh (2013-
2025), a pioneering fruit supply chain company. He holds an MBA from MDI, Gurgaon, and brings
unparalleled expertise in institutional logistics and large-scale agri-operations.
Mr. Kunal Rawat
COO & Co-Founder
A dynamic agribusiness professional with 11 years of high impact experience at industry giants like Mahindra, UPL Ltd., and Blinkit. An MBA from IRMA, Kunal
specializes in modern retail dynamics, quick-commerce integration, and field-to-market execution.